Bettina Prentice at the 17th Annual Watermill Summer Benefit 2010

Before starting the company in late 2008 Bettina Prentice headed the Press and Communications department for world renowned gallerist Yvon Lambert, arranging high profile events and securing press coverage for gallery locations in New York, London and Paris. A graduate of Georgetown University, she also served as the Director of the Nicholas Robinson and Briggs Robinson galleries in New York where she discovered her natural capacity for media relations.

Before joining the gallery world Bettina worked at Sotheby's in Client Advisory and in the Contemporary and Modern Print Department. She has served on countless benefit committees and has organized many high profile philanthropic and cultural events throughout New York and the Hamptons. Bettina is a contributor on topics of contemporary art and industry events for VanityFair.com, Papermag.com, HuffingtonPost.com and Art Investor Magazine.